How Often Should You Post on Your Blog?
The common question for new bloggers is "How often should I post on my blog?". Everyone has a different opinion on this question. Some say monthly, others weekly and some swear that posting daily on your blog will bring you the most traffic. So lets break this down. I've researched the best blog practices from some of the top bloggers.
Monthly Blogging - One Post a month. Back in the day, posting one blog post a month was quite sufficient. These days people are looking for solutions to their problems and it comes down to the more information you provide, the more traffic, sales and authority you will bring to your blog. If you choose to write one blog post per month, then it needs to be well researched and have comprehensive information. Usually the average post for a monthly blog post of between 3000 - 4000 words. For most bloggers this is not ideal. Also having only one blog post can make your site look like it has been neglected or abandoned.
Weekly Blogging - One Post a week. Writing a blog post weekly is the beginning of a successful strategy. New visitors to your blog will see new information and your readers will be able to regularly enjoy your information. For most new bloggers, they find that it's getting harder to find new readers. The problem is that every other blog in your niche are blogging weekly too. Everyone blogging weekly means there are there lot blogs competing for the same reader attention. If you publish a post each week , this will keep you ahead of most of the pack for a little while longer. Just a little while though. So start with weekly blogging, but look for a better strategy as soon as you can.
Creating a blog post and content requires work. Some days your ideas flow and you have lots to talk about. However on other days you have nothing. Therefore the days where your creative juices are flowing I find it best to take notes of my ideas and I may write a number of posts, save them in DRAFT and then publish them later in the week. When you are blocked about what to write ...write about how you are feeling. Such as, what you are....
Upset About and
However if you write about a subject or topic that upsets you, write about the subject and do not attack an individual that has upset you. One of the most influential blogs online is Tim Ferriss' blog - The Four Hour Work week. Tim writes 1-2 blog posts per week. Tim's average blog post is 350 words long. He posts are MON, THURS & SAT. The times he posts is 7am and 6pm. This is when he gets best responses; comments, shares and time on the site (readership). He measures this through his Google analytical research.
Visit Tim Ferriss Blog and read How to Build a High-Traffic Blog Without Killing Yourself - Watch Tims video
Daily Blogging: One post every weekday If you want rapid growth, then you need to look at posting daily. Case closed. If you are doing this on your own then its a tough gig. You would need to organised, disciplined, resourceful, and creativity. However with effort comes reward. You want to be working smarter, not necessarily harder. Top blogs are doing 1-2 blog posts per day. Quality content is always in short supply. So write it, outsource it, publish it, and build it to get bigger faster. Daily blogging may not work for you. This is defendant on WHY you are building your blog.
Start Your Blogging Plan
1. Start with a plan Understand what you will write, when you will write it and what you will do when you've run out of things to write about. Make your plan as detailed as possible. This plan is critical to the success of your blog. Don't wing it.
2. Pay attention to your readers Monitor your blog update "unsubscribe" numbers. Consider ramping down your publishing schedule If you see a prolonged spike in unsubscribes. The initial spike is expected but a prolonged increase in unsubscribes means that your audience can't digest the information you're providing.
3. Experiment and Optimize Every audience has a sweet spot where the frequency of posts and post length is balanced and encourages repeat visits and social shares (i.e. retweets, likes, etc.) Everything you've read here are guidelines to get you close to your audience's sweet spot. Experiment on your own to refine your mix. In summary, it depends on what you want from your blog will determine how much time you spend on it. But the main theme is that if you want rapid growth, sales and authority, then you will need to blog daily.
Either you do the writing yourself or you outsource some of your content. Keep the posts to around 300-400 words. Make it interesting, add video and audio if its available and make sure you are enjoying yourself. As soon as it stops being fun...then that it will be the end of your blog. So make sure you know the reason WHY you are blogging in the first place.
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